Lauren Redford Marketing Executive

Introduction

I have gained extensive experience working across all brands - SixStarCruises, Cruise118.com, and RiverVoyages - where I have taken responsibility for a wide and diverse range of marketing channels. My role has involved creating, optimising, and maintaining on-site content to ensure it is engaging and up to date, as well as producing print materials that effectively communicate our brand messages. I have planned and executed targeted email marketing campaigns, managed social media platforms to boost engagement, and utilised browser notifications to reach customers directly. Additionally, I have coordinated with third-party partners to maximise campaign reach and effectiveness.

Previous Experience

I have crafted content for every cruise line partner across the business, covering a broad spectrum from mainstream to luxury and river cruises. This experience has allowed me to become well-versed in the distinctive qualities and unique selling points of each brand. By conducting thorough research and drawing on valuable insights from colleagues and industry experts, I’ve developed a strong understanding of what sets each cruise line apart, enabling me to create engaging and tailored marketing messages that resonate with different customer segments.

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